When is balanced one sided?

The problem with having balanced reporting in the media in terms of quality is that information is published from both sides of the controversy before all facts are known. This was the case with the MMR-vaccine link where journalists felt the need to report on the issue before all the scientific facts were available. This type of reporting can often have the effect of emphasizing an air of uncertainty in the controversy when there may not actually be one if enough time is taken to find the whole story-something that deadlines often do not allow. This air of uncertainty is not perceived well by the public who view this as a reason to question the science.

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