Can the framework described by Joseph Gusfield be applied to this element of the vaccination controversy? Gusfield states that it is a set of moral orders that determines how a group may act to preserve, defend and enhance its standing within the community. Here, the moral order in place is the AVN who exploits the undeniable love a parent has for its child as well as every person’s passion for individual rights. They use highly emotive language to attract belief in their values without any true accountability.
Symbolic crusade: status politics and the American temperance movement. By Joseph R. Gusfield
Second edition 1986